Quick insights for busy district leaders.

Helping families find answers.

Written for the Board, Read by a Parent
School CommunicationsSchool Websites

Written for the Board, Read by a Parent

Board policy is written to be legally precise. Parents read it at night with one question. A plain summary at the top of the page serves both.

The PDF Question
ADA Title IISchool Websites

The PDF Question

Board agendas, old newsletters, the registration packet: which PDFs on a district website the Title II rule covers, and which it doesn’t.

The Vendor Built It. The District Owns It.
AccessibilityADA Title II

The Vendor Built It. The District Owns It.

Under the ADA Title II rule, the district is responsible for the accessibility of the vendor tools and apps it offers. Here’s how to hold vendors to it.

The First Thirty Days
AI in SchoolsSchool Communications

The First Thirty Days

The chatbot goes live with one line of code. What families experience in the first month depends on the work around it. A 30-day launch plan.

The Question Families Won’t Ask Out Loud
Family EngagementEquity

The Question Families Won’t Ask Out Loud

Families who would never call about free meals, housing, or special education will type the question at 11 at night. Make sure the answer is there.

Nobody Searches for “Pupil Transportation”
School CommunicationsFamily Engagement

Nobody Searches for “Pupil Transportation”

Families search in their own words. District websites are organized by department and acronym. Here’s how to close the gap.

Is There School Tomorrow?
School CommunicationsSchool Operations

Is There School Tomorrow?

On a storm morning, families check the website on their phones. What it says, and what its chatbot says, has to match the alert you just sent.

Is Your District’s Chatbot ADA Compliant?
AccessibilityADA Title II

Is Your District’s Chatbot ADA Compliant?

Compliance belongs to the district, not to a product. What the ADA Title II rule means for website chatbots, what evidence to ask vendors for, and a five-minute test you can run yourself.

The Front Office Test
AI in SchoolsResponsible AI

The Front Office Test

Before an AI chatbot goes on the district website, ask it the questions your front office answers every day. Here's what a good one gets right.

Is He Too Sick for School?
Family EngagementSchool Communications

Is He Too Sick for School?

Some absences start with a parent who couldn't find the district's illness rule at 6:40 in the morning.

What Families Type Into the Chat Box
Responsible AIAI in Schools

What Families Type Into the Chat Box

Districts ask what an AI chatbot can see. The better question is what families will tell it.

The Secretary Who Knows Everything
School OperationsSchool Communications

The Secretary Who Knows Everything

The most valuable knowledge in your district was never written down. It sits at the front desk, and it retires in June.

The Family Who Asks in Spanish
Family EngagementEquity

The Family Who Asks in Spanish

Districts translate the documents somebody remembered to translate. Families ask the questions nobody put on the list.

When the Answer Is "I Don't Know"
AI in SchoolsSchool Communications

When the Answer Is "I Don't Know"

A wrong answer delivered smoothly does more damage than no answer at all. Judge a district AI assistant by what it says when it doesn't know.

The Most Honest Survey Your District Will Ever Run
Family EngagementSchool Communications

The Most Honest Survey Your District Will Ever Run

Every question a family asks your website is feedback nobody had to request. Read those questions closely, and they show you exactly what your website isn't saying.